Interactivity Foundation

Seeking Innovation

Photo by Marius Masalar on Unsplash

Playing with words to spark ideas

Dear collaborative discussion friends,

This week we are highlighting an activity that helps participants practice innovative thinking. It encourages participants to move beyond the constraints of their current ideas or thinking about an issue. By playing with words to spark new ideas, it enables participants to generate solutions that are both practical and inventive.

This activity is contributed by Jack Byrd Jr., Professor of Industrial Engineering at West Virginia University and President of the Interactivity Foundation, and is one of the many activities in the Creative Collaboration Module.

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This week’s activity:

Activity 2.3 – Seeking Innovation


Develop innovative solutions using the creative and playful method of word connections

This activity helps participants use play and imagination in addressing a particular issue. Through the use of mind mapping participants are able to organize their current knowledge and ideas on this issue. This activity then encourages them to engage their imagination and creativity by using word associations to generate new ideas that can be further developed into innovative and feasible solutions to address this particular problem.

Select a Topic and Take Inventory of Current Knowledge

Begin this activity by selecting an issue that is important to your discussion group, something they are passionate about. As preparation for this activity, consider Activity 5.1 Identifying Your Civic Passion.

Ask participants to create a mind map, on paper or online using a tool like MindMeister or MindMup, to note down and organize what they currently know about this issue.

Use Word Connections to Generate New Ideas

Next, introduce the method of using “word connections” to spark new ideas. Provide participants with a good words list that contains verbs, nouns and adjectives. You can create your own or use this IF Good Words List. Invite participants to generate random combinations of a verb, noun and adjective. Then ask participants to look for what connections or ideas arise when considering these word combinations in conjunction with the mind map they created. Have them collect the ideas that emerge from different word combinations in a list.

Tip: Participants might initially have some difficulty generating ideas or seeing connections between the word combinations and their mind map. Remind them to not self-censor or critically analyze any ideas that emerge. Encourage them instead to approach this task playfully and let their imagination run free. Explain to them that the ideas they generate are only starting points that can be explored further and do not need to be fully formed solutions to the issue they are discussing.

Debrief as a Full Group

Come back together as a full group and discuss:

In addition to these debriefing questions, the full description of Activity 2.3 Seeking Innovation includes reflection questions and a practice journal prompt to help participants dive deeper.


If you try out this activity, please share with us what you think:

Rate Activity 2.3

We hope this toolkit activity helps participants create innovative solutions to sticky problems by applying playful and imaginative thinking to these serious issues.


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Looking forward to collaborating,

Ritu Thomas & the Collaborative Discussion Team

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